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70%

of digital transformations

fail

because companies
focus on

tech,

not people.

*

*McKinsey & Company

Meet
Overstory AI.

Overstory is an AI-powered change management playbook built for Microsoft 365 environments.

Overstory AI automates the technical side of transformation so companies can focus on winning employee trust, building adoption and sustaining real behavior change.

We're currently seeking a Microsoft 365 implementation partner to build the Overstory AI MVP on Azure.

With Overstory,
companies can finally put
people at the heart of change:

Mitigating the risk of costly rollout failures

Saving money on unused technology

Delivering sustained ROI through employee adoption

Developing strategic agility to boost change readiness

At the heart of Overstory is
AERIE
your perceptive AI change guide.

AERIE is Overstory's generative AI assistant
who acts as a behaviorally intelligent
project manager for organizational transformation.

A

AUTOMATE MANUAL TASKS

In Microsoft 365 environments, AERIE can trigger change workflows and reduce time-consuming manual data entry and migration tasks.

E

EMPATHIZE WITH RESISTANCE

AERIE helps manage employee pushback with behavior change psychology nudges that honor employees' human experience.

R

RECOMMEND ACTIONS

AERIE holds all the transformation knowledge, acting as the intelligent brain of your change initiative and surfacing key insights and actions at the right moment.

I

INTEGRATE SEAMLESSLY

AERIE is built on Microsoft Azure + Power Platform for secure, scalable integration into companies' Microsoft 365 environments.

E

ENABLE ADOPTION

AERIE helps users not only learn new tools, but actually integrate them into their daily workflows, ensuring ROI through employee adoption.

Overstory AI Powered by AERIE

Overstory AI replaces static PowerPoint change plans with a

dynamic, AI-powered platform that

actively manages and automates transformation.

Instead of getting buried in timelines, spreadsheets and tool configuration, companies can finally focus on what matters most:

employee adoption, behavior change and lasting impact.

Our Services

—HOW IT WORKS—

Built on Microsoft Azure for Security and Seamless Integration

Overstory is built on Microsoft Azure, allowing it to integrate directly and securely into your existing Microsoft 365 environment.

It runs on a private, one-way AI architecture, meaning the latest models

and best practices can flow in but no company data ever flows out.

Overstory also leverages the full power of Microsoft’s Zero Trust security model and cybersecurity tools—including Defender for Cloud, Entra ID, Purview and Azure Key Vault—to ensure enterprise-grade protection. From user authentication to data protection and compliance, your transformation stays safe from end to end.

Overstory comes preloaded with our proprietary change management framework, designed to win employee hearts and minds.

Built on proven behavioral psychology, it helps organizations drive lasting adoption

by focusing on how people truly engage with change.

At the center is AERIE, who continuously monitors sentiment and potential resistance by analyzing employee language across meetings and communications. She then offers the change team evidence-based strategies to build trust, reduce friction and guide employees through their change journey with empathy and insight.

10A9D18F-73F1-4879-ADD8-E02E53CBAEAE_4_5005_c_edited.jpg

Designed to Maximize Your Microsoft 365 Investment

Most companies use less than 25% of the Microsoft 365 functionality they’re already paying for, while continuing to spend on redundant tools.

Overstory helps organizations fully leverage the Microsoft 365 suite to eliminate overlap, reduce costs and simplify their tech stack.

Microsoft 365 is more than email and calendars. It’s a powerful, integrated platform that includes productivity, collaboration, security, automation, and AI and insights.

By building change on Microsoft’s platform, companies make adoption smoother, training easier and scaling more efficient. Overstory isn’t just compatible with Microsoft 365. It’s designed for it.

Automates the Technical Side of Microsoft 365 Rollouts

Because Overstory is built specifically for Microsoft 365, all the technical specifications for tool configurations, permissions, workflows, and best practices are already preloaded into the platform. This makes it possible for AERIE to help co-design or even automate parts

of your rollout—tailored to your business goals and current environment.

AERIE can:

Recommend tool replacements based on current-state usage
Configure workflows using Power Automate
Generate project tasks and training timelines with Microsoft Planner
Manage document migration via SharePoint and OneDrive
Sync system status and behavior metrics with Power BI

The result: fewer IT hours, faster deployment, and a smarter start.

Continuous Knowledge Capture & Activation

From the moment your transformation begins, AERIE captures and connects every piece of relevant information—meeting transcripts, decisions, milestones, team dynamics—and transforms them into living, evolving intelligence. She doesn’t just file it away. She acts on it.

As the system runs, AERIE continues to learn, not just about the project, but about your company itself:

How different business units behave during change
What patterns of friction or resistance typically arise
Which tools are underused or misaligned
What styles of communication drive the most effective adoption

Over time, Overstory can recommend new areas where behavior-first transformation could deliver value—well beyond the original scope of implementation.

Built for Sustainment—Not Just Go-Live

Most implementers walk away after launch.
Overstory stays.

Long after go-live, AERIE continues to support, monitor and guide your organization, ensuring adoption sticks and momentum doesn’t fade.

Overstory provides ongoing managed sustainment services that include:

Monitoring real-time employee adoption across tools and teams
Detecting dips in usage and surfacing potential engagement challenges
Automating platform updates and configuration changes when Microsoft releases new features.

Because Overstory continues learning from your company’s usage and culture, it doesn’t just monitor adoption, it actively protects your investment.

ABOUT US

Jenny Niemela

Jenny Niemela is the founder of Creative Change and co-creator of Overstory AI, a behaviorally intelligent platform built for Microsoft 365 transformations.

She began her career as a business journalist and later led marketing and change efforts in cybersecurity and enterprise IT. Jenny specializes in applying behavioral science to help organizations drive true employee adoption.

She holds an MBA from the University of Minnesota’s Carlson School and executive training in AI transformation from Northwestern’s Kellogg School.

Karol Baumeister

Karol Baumeister, co-creator of Overstory AI, is a strategic communicator and change leader with deep expertise in talent, transformation and employee engagement.

She has led communication strategy for large-scale ERP and IBP implementations, translating complex systems into clear, human-centered narratives that drive adoption and trust.

She’s especially skilled at building change infrastructures from the ground up, aligning cross-functional teams, and creating internal campaigns that move people to action.

We’re looking for a Microsoft 365 implementation partner to join us in delivering people-first digital transformations.

As the lead on client relationships, Creative Change handles strategy, change management and adoption.

We’re seeking a white-label technical partner to execute Microsoft 365 implementations under our umbrella while also building the Overstory AI MVP on Azure.

If you're passionate about behavior-first transformation and want to help us scale a platform that changes how change gets done, let’s talk.

Jenny Niemela, Founder

Creative Change LLC

+1.651.357.4174

jenny@yescreativechange.com

Partner

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