Once Upon a Change ...

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Data informs.
Process guides.

But if you want people to care, you need a story.

Change isn’t just about systems and workflows. It’s about people.

And people don’t rally around a bullet-pointed strategy deck. They connect with narratives that make them feel something.

Which reminds us of a story...

Frank's Legacy

Let’s talk about Frank.

Frank was a leader tasked with rolling out a massive, high-stakes ERP system.

Over eight grueling months his team worked 80-hour weeks, PTO blackouts and cancelled family vacations to make the impossible happen.

How did Frank recognize their effort?

A food truck in the parking lot. Free $8 burritos.

Now across the company, he’s known as Food Truck Frank. His legacy isn’t the system launch.

It’s the burritos.

Don't be Food Truck Frank.

Change is a story. What do you want yours to be?

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What is Creative Storytelling?

Data That
Tells a Story

Data alone is just numbers. It’s the story we build around data that drives action.

Too often, organizations present data like a report card, a list of numbers and percentages that assume people will just get it.

But data by itself doesn’t create meaning.

Data tells us what happened.

Storytelling tells us why it matters.

When insights are framed as a narrative, they become relatable, memorable and actionable.

Leadership Comms That Don’t Sound Scripted

Leadership is about creating connection, trust and belief. And nothing builds those faster than vulnerability.

Too often, leaders think they need to project certainty, confidence and control.

But when leaders only share polished, success-driven narratives, they create distance between themselves and their teams.

When a leader is willing to share their struggles, doubts or failures, it does something powerful: it makes them human.

Whether it's a town hall, a cofffee chat or short candid videos, authentic stories make change feel possible.

Storytelling Training for Leaders

Leaders need to inspire action, build trust and make change feel personal.

But most leaders default to logic and data alone.

The problem? Facts don’t inspire action. Stories do.

Great leaders are great storytellers.

Mastering storytelling gives leaders the power to motivate teams, drive change and make strategy feel personal.

Branded Change

Branding the change is a powerful way to make it memorable, engaging and emotionally resonant for employees.

A strong change brand gives the initiative an identity beyond a corporate directive.

Branding a change is about creating an identity that people want to be part of.

When done well, it turns passive participants into active believers.

Employee Testimonials with a Twist

Most employee testimonials follow the same formula: “I love my team, and this change is great!”

But that’s not compelling.

Instead we make testimonials feel real, human and engaging.

Whether it's before-and-after stories, confessions of initial skepticism turned to evangelism or a day-in-the-life story, the best way to get employees to believe in change is to hear it from someone just like them.

Meeting Employees Where They Are

Not all employees sit at a desk, check emails or have time to log into a corporate portal.

For nurses, doctors, retail workers, warehouse staff and field teams, traditional communication methods don’t cut it.

To truly engage them in a change, you have to meet them where they are, in the flow of their actual work.

Whether it's mobile-first communications, digital screens or stand-up meetings, we use the power of story to deliver information that fits seamlessly into their day.

Humor That Makes Change More Fun

Change is hard. It’s uncomfortable, uncertain and often met with eye rolls and resistance.

But humor can break through that resistance, disarm skepticism and make change feel more human.

When done right, humoris a powerful engagement tool that
makes complex topics more relatable, reduces stress and anxiety about change, builds trust and connection between leaders and employees and turns resistance into curiosity.

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Why It Works

We bring science, art, and humanity to every step of the change journey.

Creative Storytelling: Visual storytelling, metaphors and engaging design bring the emotional and psychological side of change to life.
Behavioral Science: Research-backed tools—like dopamine rewards, habit formation and influence tactics—drive sustained behavior change.
Human Connection: Grounded in values and purpose, we support employees as they navigate change emotionally and practically.

By integrating these modalities with proven change frameworks, we create engaging, meaningful and lasting transformations that honor the human experience.