Communication Innovation

Most corporate change communications are too long, too boring or too easy to ignore. Emails get buried, town halls feel like lectures and people tune out just when they need to tune in.

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To drive real engagement, communication needs to be clear, creative and built for how people actually consume information.

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That means using storytelling, psychology and the right channels to grab attention, spark curiosity and make change messages impossible to ignore.

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Change communication shouldn’t feel like another corporate broadcast. It should spark curiosity, connect emotionally and move people to action.

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A few ways to incorporate Communication Innovation into Change Management:

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• Cut the corporate fluff. Write like a human, not a legal disclaimer. Get to the point fast, using conversational and engaging language.

• Meet employees where they are. Use the platforms they already engage with, whether it’s Slack, Teams, digital signage, mobile notifications or microlearning videos.

• Show, don’t just tell. Swap long memos for visual storytelling, infographics, GIFs and short videos that make complex ideas simple.

• Turn one-way updates into conversations. Make space for feedback, reactions and peer-to-peer discussions to create real engagement instead of passive consumption.

• Use humor and personality. A well-placed meme or pop culture reference makes communication more relatable, memorable and shareable.

• Repeat, repeat, repeat. The rule of seven says people need to hear a message multiple times before it sticks. So reinforce key ideas across different formats and moments.